On June 9, 2009 journalists, partners and friends of Roca Bulgaria AD were the first visitors to the renewed Roca Corporate Exhibition Center. Their hosts and guides to the new trends in bathroom were the company Executive Director, Sergio Castro and Vesselin Simov, Manager Marketing and Sales. Besides information on the technical and functional advantages of new products, they shared with guests the philosophy, values and vision for the future development of Roca - a corporation with almost centennial history and a global leader in its sphere, operating in more than 135 markets all over the world, maintaining 65 production units in 17 countries, one of which is Bulgaria. Key factors for successful development and sound leadership position of Roca are innovation, design and sustainable development. The company works to develop new trends in the bathroom and to offer consumers unique new solutions in a constantly evolving field.

ROCA BULGARIA NOVELTIES initiative is traditional and is held for the fourth consecutive year, but for the first to present more than 180 new products for the bathroom from Roca, Laufen and Fayans brands.

Just two months after the official presentation at the international fair ISH in Frankfurt, Germany, Bulgarian consumers have the opportunity to equip their bathrooms with the unique Khroma series sanitaryware and bathroom furniture from Roca. Khroma is innovative in terms of colors and materials never presented on the market until now. Unexpected colors - Passion Red, Street Gray, Oxygen Blue and Silver Gray, provoke unexpected world of emotions. Top and back of the toilet seat is made of Roca Soft Texture®, an innovative high-tech material specifically designed by Roca for bathroom surfaces. When touched it gives a sense of softness, warmth and purity. Soft, warm and durable lining provides comfort and functionality of new products.

Two new series of sanitary porcelain complement Roca brand proposals:

Nexo compact sanitaryware series designed by Antonio Bulo is based on a well-known and very successful on the Bulgarian market Vega series of Fayans brand and offers the consumer contemporary design at extremely affordable price. Besides standard products Nexo includes two new asymmetric washbasins with additional practical surface, corner washbasin, compact wall-mounted WC monoblock, single WC and late fall cover. The new compact products with elegant design and classic colors make the new Nexo series suitable for every space, even for the smallest bathroom.

Access series, with a functional, ergonomic design is specially made for people with reduced mobility. The series includes a wall washbasin, WC monoblock with special 480 millimeters height, wall-mounted WC, a seat and lid with stainless steel hinges.

Roca pays special attention to the washbasin, as a focal point and constant element in every bathroom.

This year, Roca offers five washbasins from Urbi series by Italian architect and designer Carlo Urbinati. All pieces are designed in various organic forms. Lines catch the movement of water, transforming the functional product into a sculpture with his wonderful personality, to give the modern bathroom new style and elegance.

In addition to a wide range of Roca mixers is Singles-Pro, a new generation taps series. Behind the seemingly simple and minimalistic design lies a new technology (ceramic head Progressive), restricting water flow to 9 liters per minute, which means 25% water saving compared to standard single lever mixers.

Minimalistic design, impressive size, unique rain-effect feature offer new Vintage XL shower heads. Ultraslim design combined with the flow regulator reduces the water flow to 15 liters per minute compared with an average 20 liters per minute flow rate with other similar products.

The new Neos IV hydromassage column is free standing and can be mounted anywhere on the bathroom floor. Equipped with four jets for hydromassage, thermostatic or single lever mixer and high shower with rain effect function offers renascent therapeutic effect.

Laufen brand is represented with the new IlBagnoAlessi dOt line, new products to the familiar Palomba series and the unique washbasins from Living City series, winner of the prestigious IF design award.

For the first time, native Fayans brand offers a full range sanitaryware and bathroom furniture. It includes 36 elements and the opportunity to choose from 6 colors for sanitaryware and 3 colors for the furniture, all with the highest quality at very affordable prices for Bulgarian market. The name of the new series designed by Antonio Bulo is HappyBath.

More new series of wash basins, taps, showers, shower columns, hydromassage columns, shower trays, screens and other new generation products for the bathroom - new technologies, materials, systems to save water and energy in the bathroom offer to the Bulgarian consumer Roca Bulgaria AD.

The new concepts for the bathroom can be seen in the renewed Expo Bath Sofia exhibition and can be purchased from Roca distribution network throughout the country.

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See some pictures from the pressconference:

Presentation for friends and partners of Roca Bulgaria AD: